intro


Over 90% of the Canadian Commercial Industry is already running our software.

from precisely knowing who your target market is, or what’s your market share, informed decision making has never been this fast or easy.

welcome to microtherapy

our-products

A MARKET / STATION ANALYSIS TOOL FOR BUYERS AND SELLERS

AUDIENCE-ANALYSIS

 

AUDIENCE ANALYSIS

Build customized ranks, trends and audience profiles using demographic and socioeconomic information. Create in-depth audience reports with the industry’s leading ratings database. No third-party software required.


SALES+NEGOTIATIONS

 

SALES + NEGOTIATIONS

Quickly and easily create and retrieve sale proposals, as well as effectively negotiate airtime schedules between buyers and sellers.


COMMUNICATIONS

 

COMMUNICATIONS

Increase efficiency and reduce errors by streamlining the media buying and selling process with our in-house electronic data exchange.


Request a demo

RADIUS is the evolution of AirWare. We’ve kept all the things you love about our AirWare product and added a lot of features that you’ve asked for.

  • Immediately retrieve data directly in RADIUS as soon as it’s released
  • Program updates installed with just two clicks
  • Diary Respondent Data is built in. No reason for a third-party expense
  • Blocking Chart Scheduler makes creating and collecting schedules easy and efficient
  • Undo/Redo actions in Scheduler and Blocking Chart
  • Migration Wizard for importing your AirWare schedules, contacts and settings
  • Survey Averaging – up to 4 books in Scheduling
  • Effortlessly send PDF schedules and reports directly from RADIUS
  • Share schedules with other RADIUS users via AirExchange
  • Export schedules as XML files compatible with most commonly used traffic and agency platforms

Coming Summer 2017:

  • Visual Duplication Analysis that’s clear and to the point
  • Comprehensive Spill Analysis with just a few clicks
  • Qualitative Profiling

Coming Fall 2017:

  • Post-buy Analysis
  • Weekly and Overnight Reporting

You’ll hit the ground running in a familiar environment that has the flattest learning curve possible.

 

CAN I RUN RADIUS + AIRWARE ?

Absolutely! You can install RADIUS on the same computer as AirWare.

Feel free to try RADIUS while still using your existing AirWare.

Getting set up is easy with our Migration Wizard.

 

AN ACCELERATED PLATFORM FOR BUYING + SELLING RADIO

KEY FEATURES

SALES+EXECUTION

SPEED

Increase efficiency and streamline your workflow while reducing the margin for error when buying & selling radio with our instant and secure electronic data exchange.


BILLING+INVOICING

TRACKING

Always know where you and your trading partners stand every step of the way.


Request a demo

THE GAME CHANGER

RADIUS/RFP dramatically improves the speed, accuracy and process of buying and selling radio. What was typically done in hours, now takes minutes.

  • View your progress on buys/sales
  • Track negotiations instantly
  • Buyers: day in and out, buys get done in a fraction of the time
  • Reps: It doesn’t get any faster, your submissions are delivered in real time
  • Pure electronic process / incredible productivity
  • No paper, emails, or duplicate manual input required
  • Multi-station, multi-market and campaign analysis
  • Integrates effortlessly with our RADIUS/ATC Booking & Contracting System
  • Highly secure with SSL and powerful, built-in encryption
  • Extensive reporting
 

AIRTIME BOOKING / CONTRACTING + REPORTING

KEY FEATURES



SALES+EXECUTION

 

SALES + EXECUTION

Increase sales productivity by automating the workflow. RADIUS/ATC integrates seamlessly with RADIUS to generate and deliver all your sales orders information with a few clicks. It’s just that easy.


BILLING+INVOICING

 

BILLING + INVOICING

Stay on top of billings with up-to-the minute insight. Generate and export invoices to popular accounting systems with just a few clicks.


TRACKING+REPORTING

TRACKING + REPORTING

Analyze sales and revenue with powerful reporting tools that very quickly provide you with well informed and actionable information in real-time.


Request a demo

HOW WE DO IT

RADIUS/ATC‘s electronic delivery system makes the entire sales process seamless. RADIUS/ATC provides management and sales teams with an abundance of valuable information not available through any other software package. RADIUS/ATC is compatible with popular traffic systems and leading accounting software making invoicing and exchanging data simple, and very efficient.

Our extensive reporting capabilities and multiple revenue analysis tools provide the detailed information you need, to help make the decisions you want.

  • Budget achievement tracking
  • Comparisons to historical billing
  • Sales prospect monitoring
  • Revenue reports
 

EXPLORE RADIUS TODAY


we are the gold standard in transactional currency software.

Request a demo

RADIO . SIMPLIFIED