microtherapy Launches radioCount Data Services
microtherapy has created a new division, radioCount, focused on providing data production for radio audience measurement.
Headed up by industry veteran Randy Missen, Director of Data Services, radioCount currently processes and produces radio audience survey data for US-based Eastlan Ratings with seasonal Spring and Fall releases and monthly continuous measurement.
radioCount has recently proposed a new Canadian radio ratings service to the Radio Connects steering committee that would provide a near seamless transition for former diary markets. A decision is expected soon.