microtherapy products now support radioCount data
microtherapy, Canada’s leading provider of radio software solutions, has released new versions of its Radius suite of products that will support the new radioCount audience measurement data. Radius, the industry’s most comprehensive radio scheduling and analysis tool, HUB airtime negotiations platform and ATC campaign management application have all been updated.
Since the announcement that radioCount would be measuring 22 former Numeris diary markets this fall, our team has being working tirelessly to make sure that all our products are ready when the Fall 2021 radioCount data is released on November 25th.
With the first radioCount survey release just a few weeks away, we are pleased that our broadcasting and media buying clients will have everything they need to analyze the results and to buy and sell radio airtime using the radioCount data.
George Parkinson, President and CEO of microtherapy
